The cookie is used temporarily when multiple partners pass their IDs to the platform simultaneously. This cookie is set by Lijit Advertising Platform.
These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The ID information strings is used to target groups having similar preferences, or for targeted ads. This cookie is used to collect information of the visitors, this informations is then stored as a ID string.
